The new Fiat / Mazda alliance, what will be their challenges?

Last month Fiat and Mazda announced to have formed an alliance to codevelop the next Mazda MX5 aka Miata. This same model will be the base for Alfa Romeo’s (a […]

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Assessing a troubled alliance

The moment an alliance is launched and in existence, it is essential to keep it healthy. Only healthy alliances will prosper and be able to deliver the results expected at […]

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The first phase of starting strategic alliances

One of the first things we need to do when establishing alliances is to align strategic imperatives for the alliance. When we omit to do so, it may be a […]

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When was the last time you were coached in your work?

It is interesting to see an experienced executive as former Google CEO Eric Schmidt in a short video explain the benefits of a coach. Early in his years as Google […]

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What is in your strategic alliance announcement?

Every day I try to follow the news on alliances that comes to me through some keywords I have set up in Google Alerts. That daily feed contains a lot […]

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The alliance lifecycle to enhance alliance success rate

  Before we can discuss the alliance lifecycle, we need to have an understanding of what alliances are, of why to partner, of what is within the alliance spectrum and […]

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The risks of establishing an alliance with a former divestment.

Last week AkzoNobel announced to have established an alliance with Corn Products International/National Starch. Through this alliance AkzoNobel will act as the global distributor of Corn Products’ line of functional, […]

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Alliance success or failure?

The research on alliance failure rates show a wide range of figures. Ranging on the best side from only a 20% failure rate to on the worst side a 75% […]

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Measuring the health of your strategic alliance relationships

Doing business with existing relations is in general easier than winning new ones. This is equally applicable to strategic customer / supplier relationships as it is for strategic alliance relationships. […]

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The collaborative business spectrum

We have seen what strategic alliances are and why one would partner in strategic alliances. In this article, we’ll have a look at the collaborative business spectrum. It appears that […]

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Why early opt out of an alliance can be successful

Many people feel that an alliance is only successful when it delivers to its goals. I would argue that leaving an alliance early can be a matter of success. Take […]

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Why would you partner in strategic alliances?

In the previous article in this series we looked at what strategic alliances are. Why would you partner in strategic alliances? In this article we will dive into the reasons […]

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That's all!

That's all!