Alliances & Partnerships

The first phase of starting strategic alliances

One of the first things we need to do when establishing alliances is to align strategic imperatives for the alliance. When we omit to do so, it may be a reason for failure in a later stage. Aligning strategic imperatives...

When was the last time you were coached in your work?

https://youtu.be/a7qnTMvw92U It is interesting to see an experienced executive as former Google CEO Eric Schmidt in a short video explain the benefits of a coach. Early in his years as Google CEO, a board member said to Eric that he...

What is in your strategic alliance announcement?

Every day I try to follow the news on alliances that comes to me through some keywords I have set up in Google Alerts. That daily feed contains a lot of alliance announcements and press releases. Reading these can be...

The alliance lifecycle to enhance alliance success rate

  Before we can discuss the alliance lifecycle, we need to have an understanding of what alliances are, of why to partner, of what is within the alliance spectrum and of that alliances can fail. Especially after the last article,...

The risks of establishing an alliance with a former divestment.

Last week AkzoNobel announced to have established an alliance with Corn Products International/National Starch. Through this alliance AkzoNobel will act as the global distributor of Corn Products’ line of functional, modified starches for hair care and skin care applications. The...

Alliance success or failure?

The research on alliance failure rates show a wide range of figures. Ranging on the best side from only a 20% failure rate to on the worst side a 75% failure rate. It is this high failure rate of 75%...

Measuring the health of your strategic alliance relationships

Doing business with existing relations is in general easier than winning new ones. This is equally applicable to strategic customer / supplier relationships as it is for strategic alliance relationships. The switch of relationship can be a real burden, when...

The collaborative business spectrum

We have seen what strategic alliances are and why one would partner in strategic alliances. In this article, we'll have a look at the collaborative business spectrum. It appears that the term strategic alliance has a different meaning to people....

Why early opt out of an alliance can be successful

Many people feel that an alliance is only successful when it delivers to its goals. I would argue that leaving an alliance early can be a matter of success. Take the situation at one of my clients. They were approached...

Why would you partner in strategic alliances?

In the previous article in this series we looked at what strategic alliances are. Why would you partner in strategic alliances? In this article we will dive into the reasons companies can enter into strategic alliances. These reasons can be...

Alliance portfolio management seminar

For many outsiders creating alliances may seem easy. You know better, creating alliances and maintaining them is hard work. And it requires continues work; when you are working with alliances you need to constantly pay attention. Attention for your partner...

The daunting task of measuring alliance success

Measuring alliance success can be as difficult as it is important. On one side you would like to know how your alliances are performing, on the other hand what metrics would you use? Last week, on the 8th of May,...