Your Words Shape Your Alliances More Than You Think

Language quietly shapes how we see our work, our teams and our partners. Yet most diminishing language slips in unnoticed. In Dutch it is remarkably easy to make something smaller […]

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Learning Is a Journey, Not an Event

We often treat professional development as a calendar entry. A course is booked, a few days are blocked, certificates are handed out, and then it is back to business as […]

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The Need for Executive Sponsorship in Strategic Alliances

Strategic alliances are among the most powerful tools organisations can use to drive growth, innovation, and access to new markets. Yet, their success depends on more than just a shared […]

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The Essential Competences for Alliance Professionals

Alliances are built on collaboration, but true collaboration goes far beyond simply working together, it’s a mindset. A collaborative mindset is the foundation of every successful alliance professional. It’s about […]

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Why Strategic Alliances Deserve a Full-Time Owner

Strategic alliances are among the most powerful levers an organisation can pull to drive growth, innovation, and access to new markets, yet how we manage those alliances often makes the […]

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Why 81 % Alliance Satisfaction Still Hides a Hidden Gap

Across the alliance health checks I have conducted for clients, overall satisfaction with the surveyed alliances hovers around 81 %. However, the partners are rarely equally satisfied. There is always a gap, […]

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Why Leadership, Trust and Communication Decide the Fate of Strategic Alliances

Leadership, trust and communication are not separate capabilities that can be developed in isolation. In the context of strategic alliances they form a tightly connected system. If one is weak, […]

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Why Strategic Alliances Need Strategic Alliance Professionals

In a strategic alliance, two or more organisations work together to create a solution or an offering they cannot easily develop on their own. Alliances allow organisations to share investments, […]

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Why Most Alliances Drift and How to Stop it Early

Most alliances do not fail because of bad intent or poor strategy. They drift off course quietly, through small misalignments that remain unaddressed for too long. A regular Alliance Health […]

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Is Your Alliance Management Team Sitting in the Right Place?

Someone asked me recently, “In a corporate context, what is the perfect organisational placement of an Alliance Management team?” My answer began with “it depends”, because there is no single […]

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The Critical Role of Communication in Strategic Alliances

In many strategic alliances, executives confidently assume that communication is happening simply because messages are being exchanged. Yet one of the most consistent findings across partnerships is that the real […]

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Your Alliance Doesn’t Need More Governance, It Needs More Trust

In strategic alliances, the question isn’t simply whether you should trust or control, it’s how much you rely on each. Trust isn’t naïve; it’s the lubricant that allows alliances to […]

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That's all!

That's all!