Alliances & Partnerships

Alliances or ecosystems: It is neither black nor white

Alliance, partnership, channel, ecosystem. These are all terms that are used to describe ways of working together between organizations. Sometimes we add the word “strategic” in front of it to highlight its importance for an organization. All these terms have...

Customer-Supplier partnerships

Customer-Supplier partnerships are often sought after to improve the relationships between customers and suppliers. But is it really a partnership, or is it a label to be able to sell more to the customer? In this fireside chat Anoop Nathwani...

Webinar: Key people & functions needed for alliance success

In our Alliance & Partnerships Masterclass, it sometimes feels like we are spending a disproportionate amount of time on the preparation phase of an alliance. This matches with the alliance lifecycle as well. Five out of the seven lifecycle steps...

Alliance Launch

In this Alliance fireside chat Anoop Nathwani and I talk about the alliance launch moment in which we distinguish the 3 most important elements for a successful alliance launch: Having all stakeholders on board Ensuring a proper launch / kickoff...

Is Alliance Management a social profession?

You might think that alliance management is all about creating value and enabling business results. However, I might argue that alliance management is a social profession. In the responses to the survey about the effects of the pandemic and home...

Value and Alliances

Value and alliances, many people talk about creating a win-win. Anoop Nathwani and Peter Simoons believe that it should be a win-win-win. Without the third win it is useless to team up in alliances or partnerships. In this Alliance Fireside...

Alliances, culture and 2 studies

Our culture defines our behaviour, our norms and values, our habits and our communication. Culture can be viewed from many angles: from a country perspective, a regional perspective or from an organizational perspective. They are all interconnected and will influence...

Creating flexibility

About a year ago I finally took the step towards gaining some more flexibility in my body. I have been an avid runner for more than 25 years, and over the past 7 years I became a long distance walker,...

Culture and Alliances

Culture is an essential topic when it comes to creating and managing successful alliances and partnerships. Culture determines to a large extent how people behave and communicate. With two or more organizations working together you will face at least two...