Alliance Coaching

Work with a Sparring Partner on your journey to Alliance Excellence.

Alliance Masterclass

Accelerate out of the crisis and grow your business with strategic alliances.

Alliance Health Check

Perform an alliance health check to improve your alliance performance.

Alliance Inspiration

How Important is an Alliance Manager for the Success of a Partnership?

Those are all questions with an obvious answer, aren’t they? There is a similar question around alliance management: How important is an alliance manager for the success of a partnership? […]

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Where Do You Find Your Next Alliance Manager?

In my previous column I mentioned that alliance management is a separate profession and that the profession, together with a structured process, is needed to drive alliances to success. In […]

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Your Alliance Skills in Changing Times

The recent KPMG 2022 CEO Outlook interviewed 1,325 global CEOs to gain insight into their 3-year outlook on business and economic landscapes. The Outlook reported that CEOs have an increasing […]

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Confusion in Alliance Terms

I recently attended a conference about strategic alliances that took place in a typical conference setting.  During the conference, several people presented their cases to the audience, all with a […]

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Meet Peter

My name is Peter Simoons,  I am a Strategic Alliances & Partnerships specialist: I am a Sparring Partner to Alliance Leaders on their journey to Alliance Excellence. 

My style is pragmatic and intuitive at the same time.  I like to keep work practical, so I help you to find solutions that are easily implemented into your own work – leading to fast results.

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My books

Business partnerships and alliances are an increasingly important strategic way to help organizations grow. Creating partnerships is simple, however doing it in such a way that it leads to success is not easy. My books describe some of the essential elements that you need to have in place.

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What others say about Peter

  • Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction.

    Tobias NittelSAS InstituteAlliance Director

  • Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth.

    Janice Babia-RamosJohnson and JohnsonGlobal Marketing Director

  • Peter is gifted with the ability to coach executives so they can take their leadership skills to the next level. He creates a safe environment where one can openly discuss situations in which even the most experienced leader can benefit from his advice. His ability to make a given individual understand and execute on his or her opportunities to become a better leader has enabled me to perform my best and, most importantly, to guide my team through change and uncertainty.

    Andi GardnerBiogenDirector, Alliance Management & Integration

  • Peter is a fantastic mentor and a real alliance expert. He is very experienced and knowledgeable in this industry and gave me (us) a lot of valuable advice. His input was invaluable for the improved effectiveness of our strategic partnership programmes.

    Stéphane LucchiniMedinCellBusiness Development and Alliance Management Director

  • Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

    Jorge FernandesInnovation Executive and Strategic Advisor

  • Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving.

    Helen MartinMedinCellStrategic Alliances Manager

  • Working with Peter enables me lead more effectively, increasing my stakeholder and corporate influence, designing more comprehensive alliance management transformation initiatives, and building and leading successfully my team.  I value Peter as a thought partner and colleague knowing our conversations are sincere and trusting

    Head of AlliancesGlobal Biopharmaceutical Company