Alliance Coaching

Become a stellar alliance professional and grow your alliance capabilities.

Alliance Training

Accelerate out of the crisis and grow your business with strategic alliances.

Alliance Health Check

Perform an alliance health check to improve your alliance performance.

Inspiration / Peter’s Blog

How Has the Pandemic Affected Your Alliances?

The Pandemic Affects Alliances: Over the past year, we all have somehow experienced the restrictions that the pandemic brought to the world. Alliance Management is a relationship business and relationships […]

Read on

Are You Ready For It?

Happy New Year! 2020 is officially over. Whether it was a positive year for you or not, we’ll all remember it as a year that made history. For the first […]

Read on

Are Alliance Managers Just “Born” That Way – Or Are They Moulded?

Recently I presented to Dr. Brian Tjemkes’ Alliances, Mergers and Networks Program at the VU University in Amsterdam. In good 2020 style, this presentation was fully online. Nevertheless it was […]

Read on

Are You Ready for the Third Wave?

Almost everyone will admit that the reality of 2020 has deviated from any plans put into place for this year. We all experienced two waves of Covid-19 that affected our […]

Read on

Meet Peter

My name is Peter Simoons,  I am an Alliances and Partnerships specialist.  I help people and companies around the world to deliver stellar results through their alliances and partnerships. 

My style is pragmatic and intuitive at the same time.  I like to keep work practical, so I help you to find solutions that are easily implemented into your own work – leading to fast results.

My books

Business partnerships and alliances are an increasingly important strategic way to help organizations grow. Creating partnerships is simple, however doing it in such a way that it leads to success is not easy. My books describe some of the essential elements that you need to have in place.

What others say about Peter

  • Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

    Jorge FernandesInnovation Executive and Strategic Advisor
  • Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth.

    Janice Babia-RamosJohnson and JohnsonGlobal Marketing Director
  • Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction.

    Tobias NittelSAS InstituteAlliance Director
  • Peter is a fantastic mentor and a real alliance expert. He is very experienced and knowledgeable in this industry and gave me (us) a lot of valuable advice. His input was invaluable for the improved effectiveness of our strategic partnership programmes.

    Stéphane LucchiniMedinCellBusiness Development and Alliance Management Director
  • Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving.

    Helen MartinMedinCellStrategic Alliances Manager
  • Peter is gifted with the ability to coach executives so they can take their leadership skills to the next level. He creates a safe environment where one can openly discuss situations in which even the most experienced leader can benefit from his advice. His ability to make a given individual understand and execute on his or her opportunities to become a better leader has enabled me to perform my best and, most importantly, to guide my team through change and uncertainty.

    Andi GardnerBiogenDirector, Alliance Management & Integration