Peter Simoons • Executive Coach & Alliance Mentor • Making Business Collaborations Work

Books and guides with a practical focus, written by Peter, to help you increase your success in strategic alliances & partnerships.

Alliances & Partnerships books

A down to earth coaching style, with the ability to listen and to seek out what really works to achieve your alliance success.

Alliance Coaching

Improve your Alliances and Partnerships success in the interactive Alliance Masterclass in September in Amsterdam.

Alliance Masterclass Amsterdam

Latest blog posts

Small and Medium Enterprises: How do you create alliances?

Most of the examples of strategic alliances and partnership I use in my work are examples from the corporate world. Large organizations that work together with large organizations. These examples are known for mainly two reasons: the corporations publish press...

7 Steps to improved Alliance success

"How do you define alliance success?" It seems like such a simple question. Doesn't it? It is a question that always leads to a lively discussion in the Alliance Masterclasses. Success can mean different things to different people. With...

Why walking is good for your business

I never used to be much of a walker. I usually started my days with a run, but walking? No thanks! That has changed completely since I walked to Santiago de Compostela for the first time in 2013. It made...

What others say about Peter

Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast-paced growth. He has a great instinct for bridging connections and a talent for delivering strategic solutions for optimal business impact.

Janice Babia-Ramos

Global Marketing Director

Johnson and Johnson

Peter has a down to earth coaching style, with an ability to listen and jointly seek out what really works combined with a subtitle persistence to make sure I acted on my commitments.

Grant Nelson

Cloud Marketing Manager, Europe

IBM
Peter is an excellent coach. He asks incisive questions and sets me on to action. This has resulted in focus, speedier development of my business ideas and a direction I probably would not have dared take without Peter’s work.

Mark Janssen

Founder

4x4 Discovery Travel

Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction.

Tobias Nittel

Alliance Director

SAS Institute
Peter took us on an exciting journey through the world of alliances. His hands-on approach gave me a backpack full of ideas how to make alliances work for my business.

Fons van der Ham

Consultant & Interim Executive

Fonceur

I attended one of Peter’s workshops and it was an eye-opener for me. Not just the structure and work methods he offered but mostly his wealth of experience that he can use to reflect on your own situation and uncover areas for improvement. It gave me purpose and better focus in my work as a Global Partner Manager for Zebra.

Ryan Duffels

Global Partner Manager

Zebra Technologies Netherlands B.V.
Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

Jorge Fernandes

Innovation Executive and Strategic Advisor

Peter was a fantastic mentor for my business matching startup, RawTale. He is very experienced and knowledgeable in this industry and gave me a lot of valuable advices.

Kojiro Hirate

Operation Manager

Tomofun

Learn how to effectively create and manage alliances & partnerships

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