Alliance Coaching

Become a stellar alliance professional and grow your alliance capabilities.

Alliance Training

Accelerate out of the crisis and grow your business with strategic alliances.

Alliance Health Check

Perform an alliance health check to improve your alliance performance.

Alliance Inspiration

Avoid Hidden Agendas

Tip 21: Avoid Hidden Agendas In the previous chapters, we have been emphasizing the value of communicating clearly and openly with your partner and of using terms whose definitions you […]

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Alliance Efforts Through a Different Lens

Look at your Alliance Efforts Through a Different Lens I’ve seen some recent developments, not necessarily in the business space, but more in the public domain where organisations are trying […]

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Build and Maintain Trust

Tip 20: Build and Maintain Trust Johan Rudolph Thorbecke, one of the most influential Dutch politicians of the 19th century, once stated: “Trust comes on foot but leaves on horseback.” […]

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Partner of Choice or Excellence in Partnering?

Many organisations want to be a Partner of Choice; the de facto organisation others turn to for a specific challenge. You probably recognise situations in your own personal environment. Do […]

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Meet Peter

My name is Peter Simoons,  I am a Strategic Alliances & Leadership Coach.  I help people and companies around the world to deliver stellar results through their alliances and partnerships. 

My style is pragmatic and intuitive at the same time.  I like to keep work practical, so I help you to find solutions that are easily implemented into your own work – leading to fast results.

My books

Business partnerships and alliances are an increasingly important strategic way to help organizations grow. Creating partnerships is simple, however doing it in such a way that it leads to success is not easy. My books describe some of the essential elements that you need to have in place.

What others say about Peter

  • Peter is a fantastic mentor and a real alliance expert. He is very experienced and knowledgeable in this industry and gave me (us) a lot of valuable advice. His input was invaluable for the improved effectiveness of our strategic partnership programmes.

    Stéphane LucchiniMedinCellBusiness Development and Alliance Management Director
  • Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth.

    Janice Babia-RamosJohnson and JohnsonGlobal Marketing Director
  • Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving.

    Helen MartinMedinCellStrategic Alliances Manager
  • Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

    Jorge FernandesInnovation Executive and Strategic Advisor
  • Peter is gifted with the ability to coach executives so they can take their leadership skills to the next level. He creates a safe environment where one can openly discuss situations in which even the most experienced leader can benefit from his advice. His ability to make a given individual understand and execute on his or her opportunities to become a better leader has enabled me to perform my best and, most importantly, to guide my team through change and uncertainty.

    Andi GardnerBiogenDirector, Alliance Management & Integration
  • Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction.

    Tobias NittelSAS InstituteAlliance Director