Peter Simoons - Alliances & Partnerships Specialist

Become a stellar alliance professional and grow your alliance capabilities.

Alliance Coaching

Accelerate out of the crisis and grow your business with strategic alliances.

Alliance Training

Perform an alliance health check to improve your alliance performance.

Latest blog posts

The Win-Win-Win in Alliance Value Propositions

When talking about alliances many people mention “win-win”. However, I would argue that you need to look at the “win-win-win” in alliance value propositions instead of just at the win-win! The value proposition is where an alliance starts. An alliance...

On-boarding New Alliance Team Members

Properly on-boarding new alliance team members is an essential, but often overlooked element of alliance management. Alliances are created between organisations with the aim of creating new value and enabling business results that one of the organisations cannot achieve alone....

New Collaborative Coaching Skills

Meet Max, our youngest and furriest family member! As an 8 week old Dutch Sheepdog puppy, Max entered our household two weeks ago. Now, I have been coaching Alliance Professionals for a long time, but since the arrival of Max,...

What others say about Peter

Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction.

Tobias Nittel

Alliance Director

SAS Institute

Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth.

Janice Babia-Ramos

Global Marketing Director

Johnson and Johnson
Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

Jorge Fernandes

Innovation Executive and Strategic Advisor

Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving.

Helen Martin

Strategic Alliances Manager

MedinCell
Peter is a fantastic mentor and a real alliance expert. He is very experienced and knowledgeable in this industry and gave me (us) a lot of valuable advice. His input was invaluable for the improved effectiveness of our strategic partnership programmes.

Stéphane Lucchini

Business Development and Alliance Management Director

MedinCell

Peter is gifted with the ability to coach executives so they can take their leadership skills to the next level. He creates a safe environment where one can openly discuss situations in which even the most experienced leader can benefit from his advice. His ability to make a given individual understand and execute on his or her opportunities to become a better leader has enabled me to perform my best and, most importantly, to guide my team through change and uncertainty.

Andi Gardner

Director, Alliance Management & Integration

Biogen

Alliance Coaching, Training and Health Checks