Alliance Coaching

Work with a Sparring Partner on your journey to Alliance Excellence.

Alliance Masterclass

Accelerate out of the crisis and grow your business with strategic alliances.

Alliance Health Check

Perform an alliance health check to improve your alliance performance.

Alliance Inspiration

Strategic Alliances: The Crucial Role of Executive Sponsorship in Realising Potential

“Who is your executive sponsor for this alliance?” I asked the alliance manager. “I’m not sure,” she replied. This alliance manager had already been looking after the particular alliance we […]

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Alliance Success: Isn’t It All About Communication?

From a high-level perspective, alliances & partnerships can be seen as relationships established between organisations to reach a particular goal that one of the parties cannot (easily) achieve alone. At […]

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Alliance Success: What’s Trust Got To Do With It?

In my previous article, I wrote that alliance success begins with having an alliance culture in your organisation, but what’s trust got to do with it? The short answer is […]

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It Starts With an Alliance Culture 

“Culture Eats Strategy for Breakfast” is a quote by Peter Drucker that addresses the point that regardless of how good your strategy is, if the organisational culture isn’t set up […]

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Meet Peter

My name is Peter Simoons,  I am a Strategic Alliances & Partnerships specialist: I am a Sparring Partner to Alliance Leaders on their journey to Alliance Excellence. 

My style is pragmatic and intuitive at the same time.  I like to keep work practical, so I help you to find solutions that are easily implemented into your own work – leading to fast results.

My books

Business partnerships and alliances are an increasingly important strategic way to help organizations grow. Creating partnerships is simple, however doing it in such a way that it leads to success is not easy. My books describe some of the essential elements that you need to have in place.

What others say about Peter

  • Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving.

    Helen MartinMedinCellStrategic Alliances Manager
  • Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth.

    Janice Babia-RamosJohnson and JohnsonGlobal Marketing Director
  • Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction.

    Tobias NittelSAS InstituteAlliance Director
  • Peter is a fantastic mentor and a real alliance expert. He is very experienced and knowledgeable in this industry and gave me (us) a lot of valuable advice. His input was invaluable for the improved effectiveness of our strategic partnership programmes.

    Stéphane LucchiniMedinCellBusiness Development and Alliance Management Director
  • Peter is gifted with the ability to coach executives so they can take their leadership skills to the next level. He creates a safe environment where one can openly discuss situations in which even the most experienced leader can benefit from his advice. His ability to make a given individual understand and execute on his or her opportunities to become a better leader has enabled me to perform my best and, most importantly, to guide my team through change and uncertainty.

    Andi GardnerBiogenDirector, Alliance Management & Integration
  • Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

    Jorge FernandesInnovation Executive and Strategic Advisor
  • Working with Peter enables me lead more effectively, increasing my stakeholder and corporate influence, designing more comprehensive alliance management transformation initiatives, and building and leading successfully my team.  I value Peter as a thought partner and colleague knowing our conversations are sincere and trusting

    Head of AlliancesGlobal Biopharmaceutical Company