Alliance Coaching

Become a stellar alliance professional and grow your alliance capabilities.

Alliance Training

Accelerate out of the crisis and grow your business with strategic alliances.

Alliance Health Check

Perform an alliance health check to improve your alliance performance.

Inspiration / Peter’s Blog

Are you Collaborating with your Competitors?

Coopetition, according to the dictionary, is “collaboration between business competitors, in the hope of mutually beneficial results”. Coopetition seems to be a word that finds its origin in the 1980s […]

Read on

Agree on a Set of Alliance Core Values and Operating Principles

Tip 9: Agree on a Set of Alliance Core Values and Operating Principles You and your partner will be able to accomplish so many things just by trying to bridge […]

Read on

Alliances: Dangerous Liaisons or Healthy Relationships?

In a 1993 HBR interview Peter F. Drucker mentioned alliances as “Dangerous liaisons […] which, by the way, very few people understand”. In the article it is clear that Drucker […]

Read on

Understand the Cultural Differences

Tip 8: Understand the Cultural Differences When two people begin occupying the same space – as roommates or dorm-mates, as co-workers using the same office, as a couple living together […]

Read on

Meet Peter

My name is Peter Simoons,  I am an Alliances and Partnerships specialist.  I help people and companies around the world to deliver stellar results through their alliances and partnerships. 

My style is pragmatic and intuitive at the same time.  I like to keep work practical, so I help you to find solutions that are easily implemented into your own work – leading to fast results.

learn more

My books

Business partnerships and alliances are an increasingly important strategic way to help organizations grow. Creating partnerships is simple, however doing it in such a way that it leads to success is not easy. My books describe some of the essential elements that you need to have in place.

learn more

What others say about Peter

  • Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving.

    Helen MartinMedinCellStrategic Alliances Manager

  • Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction.

    Tobias NittelSAS InstituteAlliance Director

  • Peter is a fantastic mentor and a real alliance expert. He is very experienced and knowledgeable in this industry and gave me (us) a lot of valuable advice. His input was invaluable for the improved effectiveness of our strategic partnership programmes.

    Stéphane LucchiniMedinCellBusiness Development and Alliance Management Director

  • Peter is gifted with the ability to coach executives so they can take their leadership skills to the next level. He creates a safe environment where one can openly discuss situations in which even the most experienced leader can benefit from his advice. His ability to make a given individual understand and execute on his or her opportunities to become a better leader has enabled me to perform my best and, most importantly, to guide my team through change and uncertainty.

    Andi GardnerBiogenDirector, Alliance Management & Integration

  • Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

    Jorge FernandesInnovation Executive and Strategic Advisor

  • Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth.

    Janice Babia-RamosJohnson and JohnsonGlobal Marketing Director