When talking about alliances many people mention “win-win”. However, I would argue that you need to look at the “win-win-win” in alliance value propositions instead of just at the win-win! The value proposition is where an alliance starts. An alliance...
Properly on-boarding new alliance team members is an essential, but often overlooked element of alliance management. Alliances are created between organisations with the aim of creating new value and enabling business results that one of the organisations cannot achieve alone....
Global Marketing Director
Johnson and Johnson
Innovation Executive and Strategic Advisor
Strategic Alliances Manager
Business Development and Alliance Management Director
Director, Alliance Management & Integration