About Peter Simoons

As an executive coach, Peter Simoons (1963) works as a sparring partner alongside business and alliance leaders. He helps them make their business collaborations work and inspires them to achieve the success they aspire. Previous engagements of Peter include the restructuring of failing partnerships, setting up new partnerships, facilitating Alliance Masterclasses, and coaching business and alliance leaders.

Peter’s experience includes decades of working in partnerships and new business development. His clients are internationally oriented organizations whom all share the desire to improve their success in the collaborative business world. These clients include organizations such as DSM, Reckitt Benckiser, MedinCell, eVision Industry Software, World Waternet, Bayer Crop Science, Microsoft, Siemens Building Technologies, ABN AMRO, Jazz Pharmaceuticals, Royal Philips and SAS Institute.

Peter is the co-founder of “The Alliance Accelerator” an alliance of four European alliance specialists. They bring together alliance specific expertise ranging from consulting, coaching, education, and legal support to accelerate their clients’ alliance capabilities. The mission of “The Alliance Accelerator” is to help companies to become the “Partner of Choice” to drive transformational and innovative value for both their partners as themselves.

Together with Brian Tjemkes, Associate Professor in Management & Organization at the VU University, Peter is the co-founder of “The Alliance Roundtable.” This exclusive, invitation-only, network of alliance executives gathers four times a year to inspire and be inspired by the topic of strategic alliances. The format of the roundtable is one of sharing and learning where practical experience is blended with the academic theory.

Peter is a Certified Strategic Alliance Professional (CSAP) and a Certified Coach in the Marshall Goldsmith Stakeholder Centered Coaching methodology.

In 2013, Peter walked the Camino to Santiago de Compostela for the first time. This pilgrimage brought him a life-altering experience and many stories, which often come back as anecdotes in his daily work. Peter is married to Yvonne, and together they are the parents of four young adults, and they live in the Netherlands.

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Inspire to Aspire





Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth. He has a great instinct for bridging connections and a talent for delivering strategic solutions for optimal business impact.

Janice Babia-Ramos – Global Marketing Director – Johnson and Johnson


Peter has a down to earth coaching style, with an ability to listen and jointly seek out what really works combined with a subtitle persistence to make sure I acted on my commitments.

Grant Nelson – Cloud Marketing Manager, Europe, IBM


Peter has coached me in the development of a new direction for my business. He is an excellent coach. He asks incisive questions and sets me on to action. This has resulted in focus, speedier development of my business ideas and a direction I’m happy with and probably would not have dared take without Peter’s work.

Mark Janssen – Founder at 4×4 Discovery Travel


Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction. We had a fruitful discussion with Peter and believe his support will help us to become even more successful.

Tobias Nittel – Alliance Director SAS Institute


Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

Jorge Fernandes – Innovation Executive and Strategic Advisor


Peter is a very experienced and effective alliance consultant across many industry segments with broad knowledge of deriving incremental value between partners and throughout all facets of business (commercial, supply chain, etc). Peter is very personable, responsive, and has been a pleasure to work with.

Graham Mott – Sr. Director M&A Philips Health & Wellness


Peter really wants to understand your needs, so he can add value where you need it. He asks the right questions that also brought me forward in defining of what I really need.

Manuel Oomen – Director Alliances Philips Lighting