About Peter Simoons

Inspire to Aspire



As an executive coach, Peter Simoons works as a sparring partner alongside business and alliance leaders. He helps them make their business collaborations work and inspires them to achieve the success they aspire. Previous engagements of Peter include the restructuring of failing partnerships, setting up new partnerships, facilitating Alliance Masterclasses, and coaching business and alliance leaders.

Peter’s experience includes decades of working in partnerships and new business development with multinational clients and partners.

His clients are internationally oriented organizations whom all share the desire to improve their success in the collaborative business world. These clients include organizations such as DSM, Reckitt Benckiser, MedinCell, eVision Industry Software, World Waternet, Bayer Crop Science, Siemens Building Technologies, ABN AMRO, Jazz Pharmaceuticals, DSM-Niaga and Chemelot InSciTe.

Peter is the co-founder of “The Alliance Accelerator” an alliance of five European alliance specialists that bring together alliance specific expertise ranging from consulting, coaching, education, and legal support to accelerate their clients’ alliance capabilities.

Together with Brian Tjemkes, Associate Professor in Management & Organization at the VU University, Peter is the co-founder of “The Alliance Roundtable”. This exclusive, invitation-only, network of alliance executives gathers four times a year to inspire and be inspired by the topic of strategic alliances. The format of the roundtable is one of sharing and learning where practical experience is blended with the academic theory.

Peter is a Certified Strategic Alliance Professional (CSAP) and a Certified Coach in the Marshall Goldsmith Stakeholder Centered Coaching methodology.

In 2013, Peter walked the Camino to Santiago de Compostela for the first time. This pilgrimage brought him a life-altering experience and many stories, which often come back as anecdotes in his daily work. Peter is married to Yvonne and together they are the parents of four young adults, and they live in the Netherlands.

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