Peter Simoons

As an executive coach and alliances mentor with 34 years of business experience, my work sits at the intersection of collaboration and leadership. I support business and alliance leaders around the world in unlocking their full potential — for themselves, with their teams, and in strategic partnerships with other organizations.

My goal is to inspire my clients to achieve the results they aspire to. Between my in-depth knowledge of strategic alliances and my pragmatic yet intuitive coaching style, I’m the go-to coach for clients seeking support with strategic partnerships, team leadership, and business collaborations.

When we work together, I will ask you a lot of questions, as I want to understand your needs. I won’t shy away from suggestions and often we will involve your stakeholders. Creating a safe environment for you and your stakeholders to provide input, will allow you to grow and reach your results even faster.

When work with me?

  • If you want to get even better at what you do
  • If you want to further develop your leadership skills
  • If you are in need for a non-judging, but critical sounding board
  • If you want to improve your collaboration with other people 
  • If you want to improve your strategic alliances and partnerships
  • If you want to improve the collaboration in your teams or boards
  • If you want to define the next step in your career

My experience includes decades of working with international teams in alliances, partnerships and new business development. My clients are generally internationally oriented organizations. These clients include organizations such as Airbus Defence & Space, DSM, Reckitt Benckiser, MedinCell, Royal Philips, Micro Focus, World Waternet, Jazz Pharmaceuticals, Siemens Building Technologies, ABN AMRO, DSM-Niaga, and Maastricht University.

I am a Certified Strategic Alliance Professional (CSAP) and a Certified Coach in the Marshall Goldsmith Stakeholder Centered Coaching and Stakeholder Centered TEAM Coaching methodologies.


In 2013, I walked the Camino to Santiago de Compostela for the first time. This pilgrimage brought me a life-altering experience and many stories, which often come back as anecdotes in my daily work. Since then I can be found on the Camino for a few weeks every year.

I am the proud father of four young adults and live with my wife in the country side in the Netherlands. Here we are in the middle of the home improvement project of our farm house. As an avid photographer I aim to capture many stunning views and amazing moments.


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Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving. I would highly recommend Peter’s services as a way to challenge yourself in your professional development, regardless of your experience or alliance speciality.

Helen Martin, Strategic Alliances Manager, MedinCell

Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth. He has a great instinct for bridging connections and a talent for delivering strategic solutions for optimal business impact.

Janice Babia-Ramos – Global Marketing Director – Johnson and Johnson

Peter has a down to earth coaching style, with an ability to listen and jointly seek out what really works combined with a subtitle persistence to make sure I acted on my commitments.

Grant Nelson – Cloud Marketing Manager, Europe, IBM

Peter has coached me in the development of a new direction for my business. He is an excellent coach. He asks incisive questions and sets me on to action. This has resulted in focus, speedier development of my business ideas and a direction I’m happy with and probably would not have dared take without Peter’s work.

Mark Janssen – Founder at 4×4 Discovery Travel

Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction. We had a fruitful discussion with Peter and believe his support will help us to become even more successful.

Tobias Nittel – Alliance Director SAS Institute

Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

Jorge Fernandes – Innovation Executive and Strategic Advisor

Peter is a very experienced and effective alliance consultant across many industry segments with broad knowledge of deriving incremental value between partners and throughout all facets of business (commercial, supply chain, etc). Peter is very personable, responsive, and has been a pleasure to work with.

Graham Mott – Sr. Director M&A Philips Health & Wellness

Peter really wants to understand your needs, so he can add value where you need it. He asks the right questions that also brought me forward in defining of what I really need.

Manuel Oomen – Director Alliances Philips Lighting