Forty years working at the intersection of leadership, governance, and collaboration. From early-career commercial roles steering global partnership initiatives to independent executive coaching, advisory, and non-executive director appointments. Alongside: co-founding Alliance Accelerator and the Alliance Roundtable to build alliance management capability across sectors.
Back in 2001, attending a course on strategic alliances felt like recognition: “So… there’s actually a name for how I’ve been working all these years?” That clarity changed everything. I began applying ideas deliberately: win-win-win propositions, joint sales forces, integrated delivery. Revenue with one partner grew 78-fold in three years. The lesson stuck: structure creates leverage.
My founding principle carries through every role: capability must transfer. Whether coaching executives, advising boards, or delivering workshops, the goal is strengthening people and systems so they perform without depending on me. Dependency serves advisors, not clients.
I maintain deliberate bandwidth for deep engagement. Currently accepting 3–4 advisory commitments annually, prioritising quality over volume. Work with me means sustained attention, direct feedback, and practical frameworks tailored to your context.
Walks on the Camino de Santiago surface repeatedly in conversations with leaders. The terrain teaches resilience, patience, and the discipline of steady forward motion. Outside work: father of four adult children, grandfather, renovating a farmhouse in the Dutch countryside, pursuing photography. These aren’t distractions; they shape how I show up professionally.
Interested in exploring collaboration? Contact me: tell me your challenge, what success looks like, why now.
Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving.
Helen MartinMedinCellStrategic Alliances Manager
Peter is a fantastic mentor and a real alliance expert. He is very experienced and knowledgeable in this industry and gave me (us) a lot of valuable advice. His input was invaluable for the improved effectiveness of our strategic partnership programmes.
Stéphane LucchiniMedinCellBusiness Development and Alliance Management Director
Working with Peter enables me lead more effectively, increasing my stakeholder and corporate influence, designing more comprehensive alliance management transformation initiatives, and building and leading successfully my team. I value Peter as a thought partner and colleague knowing our conversations are sincere and trusting
Head of AlliancesGlobal Biopharmaceutical Company
Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.
Jorge FernandesInnovation Executive and Strategic Advisor
Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction.
Tobias NittelSAS InstituteAlliance Director
Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth.
Janice Babia-RamosJohnson and JohnsonGlobal Marketing Director
Peter is gifted with the ability to coach executives so they can take their leadership skills to the next level. He creates a safe environment where one can openly discuss situations in which even the most experienced leader can benefit from his advice. His ability to make a given individual understand and execute on his or her opportunities to become a better leader has enabled me to perform my best and, most importantly, to guide my team through change and uncertainty.
This site uses cookies and similar technologies to provide online services, enhance the performance and functionality of our services, analyze the use of our website, and assist with our advertising and marketing efforts. Your information is handled with care according to our privacy policy.
For third party marketing cookies, we need your consent. You can adjust these settings at any time.
