Peter Simoons Improves Business Alliances Leadership

Executive coach, Peter Simoons, provides business and alliance leaders with practical ideas and strategies to rise above current hindering practices and collaborate most effectively.

Peter Simoons’ Expertise
Peter is a Certified Strategic Alliance Professional (CSAP) as well as a Certified Coach in the Marshall Goldsmith Stakeholder Centered Coaching methodology. He’s devoted decades to using his knowledge to help businesses form more rewarding alliances.

Past clients have included internationally oriented organizations such as DSM, Reckitt Benckiser, MedinCell, eVision Industry Software, World Waternet, Bayer Crop Science, Microsoft, Siemens Building Technologies, ABN AMRO, Royal Philips, and SAS Institute.

Constantly Learning
Over the decades, Peter has co-founded “The Alliance Accelerator,” an alliance of four European alliance specialists to combine the myriad services of consulting, coaching, education, and legal support that businesses need to increase their transformational and innovative value, and “The Alliance Roundtable” which is a gathering of top strategic alliance executives who share insights and inspire each other to be even more effective.

Peter gathers inspiration from his life as well. He has walked the Camino to Santiago de Compostela several times. The first time, in 2013, was a life-altering experience for him, and he frequently shares the insights he has gained from the journey with his clients.

Inspiration to Reach Higher
Peter’s expertise is helping alliance leaders see past the mindsets that hinder them at the moment and find practical, measurable strategies to achieve goals, even if it’s challenging and requires a push outside his clients’ comfort zone. The most rewarding work usually fits in that category as it occurs with the greatest need.

He holds himself to the expectation of providing practical, applicable solutions to his clients’ challenges. A client once reached out to him saying, “I have followed your blog for years appreciating your practical and pragmatic philosophies,” and after they worked together for half a year, she introduced him to her executive committee with that same description. He considers that a marker from which to gauge the rest of his work.

Peter Simoons drives himself to excel, challenging his own expectations, surrounding himself with others who future drive him, and he shares the knowledge and strategies he gains from all of this with his clients to help them build similar alliance strategies.

Check out some of Peter’s alliance case studies 

Connect with Peter:

Contact directly


Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth. He has a great instinct for bridging connections and a talent for delivering strategic solutions for optimal business impact.

Janice Babia-Ramos – Global Marketing Director – Johnson and Johnson


Peter has a down to earth coaching style, with an ability to listen and jointly seek out what really works combined with a subtitle persistence to make sure I acted on my commitments.

Grant Nelson – Cloud Marketing Manager, Europe, IBM


Peter has coached me in the development of a new direction for my business. He is an excellent coach. He asks incisive questions and sets me on to action. This has resulted in focus, speedier development of my business ideas and a direction I’m happy with and probably would not have dared take without Peter’s work.

Mark Janssen – Founder at 4×4 Discovery Travel


Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction. We had a fruitful discussion with Peter and believe his support will help us to become even more successful.

Tobias Nittel – Alliance Director SAS Institute


Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

Jorge Fernandes – Innovation Executive and Strategic Advisor


Peter is a very experienced and effective alliance consultant across many industry segments with broad knowledge of deriving incremental value between partners and throughout all facets of business (commercial, supply chain, etc). Peter is very personable, responsive, and has been a pleasure to work with.

Graham Mott – Sr. Director M&A Philips Health & Wellness


Peter really wants to understand your needs, so he can add value where you need it. He asks the right questions that also brought me forward in defining of what I really need.

Manuel Oomen – Director Alliances Philips Lighting