Online Alliance Coaching

Sometimes you need a sounding board or a sparring partner. Sometimes you are looking for a guide to help you find new insights for your alliances & partnerships. Online Alliance Coaching can be both for you:

As your Alliance Coach I will be both your sparring partner and sounding board. Also I will be your guide to help you find new insights. In working together I will help you to grow as an Alliance Leader and meanwhile help you to grow your organization’s Alliance Capabilities.

An Alliance Coaching engagement is coaching on a monthly basis. Every month we will conduct a 60 to 90 minute online coaching video or audio call. In between you will have my unlimited support through email and ad-hoc calls.

As your coach I will bring in a combination of best practices, theory, and experience and I will aim to keep it pragmatical. What we discuss should not only improve your future developments, but also be practical to help you solve your current challenges.

Where appropriate we can use the tools and best practices available to me as a Marshall Goldsmith certified coach and as a certified strategic alliance professional.


Alliance Coaching

  • 6 – 12 months online global and face to face
  • Regular monthly 1 on 1 calls
  • Unlimited support via email (standard program) and ad-hoc calls (extended program)
  • Personal development within the context of your alliance or partnerships role
  • Growing your organizations alliance capabilities alongside your own development
  • Involvement of your stakeholders in the coaching (extended program)
  • 360 degree Alliance Leadership assessment (extended program)
  • Alliance Coaching (standard program) starts at EUR 975,= per month

Order your first month Alliance Coaching in the standard program,


Schedule a “virtual coffee” call to explore alliance coaching and to learn more about the extended program.

Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life. Jorge Fernandes - Innovation Executive and Strategic Advisor
Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving. Helen Martin, Strategic Alliances Manager, MedinCell
Peter really wants to understand your needs, so he can add value where you need it. He asks the right questions that also brought me forward in defining of what I really need.Manuel Oomen - Director Alliances Philips Lighting
Peter is an excellent coach. He asks incisive questions and sets me on to action. This has resulted in focus, speedier development of my business ideas and a direction I’m happy with and probably would not have dared take without Peter’s work.Mark Janssen - Founder 4x4 Discovery Travel
Peter has a down to earth (personal) coaching style, with an ability to listen and jointly seek out what really works combined with a subtitle persistence to make sure I acted on my commitments.Grant Nelson - Cloud Marketing Manager, Europe, IBM