What is it that makes some companies so highly successful in all the partnerships and alliances they create, while some never flourish at all?

In my bi-weekly column I share a bit of alliances inspiration through articles and practical hints and tips. Sometimes it will be eye openers, sometimes you are aware of the tips and sometimes it will be reminders of alliance practices that have slipped your mind. All with a focus to help you to become and stay highly successful with your partnerships and alliances.

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