Alliances & Partnerships

How do you create new alliance opportunities?

This fireside chat is a response to a few questions we received to earlier fireside chats on LinkedIn. One question specifically was about "How do you create new alliance opportunities in the current environment?" and in line with that there...

Alliances to combat Corona

In this 6th fireside chat conversation Anoop Nathwani and Peter Simoons talk about alliances and partnerships we see develop to jointly, in partnership, deal with the corona pandemic. As examples we highlight an alliance brought together by the UK Government,...

What opportunities are there for you in this new situation?

The core of an alliance is all about collaborating with others to achieve a result one can not achieve alone. It is about synergy; about combining two strengths into something where the whole is greater than the sum of the...

The Alliance Lifecycle

In this fifth alliance fireside chat, Peter Simoons and Anoop Nathwani talk about the Alliance Lifecycle and the reasons why you need to follow an alliance lifecycle (it could be six steps, it could be seven steps, it could be...

Partner Selection

In this fireside chat we talk about alliance partner selection and why it is important. We highlight why you can not simply team up with another company based on the fact that the two CEO's like each other. There must...

Short term disruption, long term improvement

In my last column I wrote about times of transformation. However, what we are experiencing at the moment is no longer just a transformation. In the last two weeks large parts of the world have come to a screeching halt...

Alliance Governance

In our third fireside chat I talk with Anoop Nathwani about alliance governance. We discuss what it is and why it is necessary.  Also Anoop highlights an example of alliance governance in the Nokia - Google alliance that he has...

How do you measure alliances

In our second fireside chat Anoop Nathwani and I talk about how to measure alliances and alliance success. Also we go into the question why now, in the light of the corona virus, is a good moment to perform an...

Why team up in alliances

My alliance partner Anoop Nathwani and I recorded a series of fireside chats about alliances & partnerships. Here is our first conversation: Today's topic, particularly, is the big question of many companies and that many people always asked me. Why...

Times of transformation

Sooner or later in your alliance, you will face a need to change the way you are working with your partner. Various reasons might cause that change. Sales might stall, product development might hit unexpected barriers, or drug development might...

What smileys can you set for yourself?

Last week I came across this quote by the English writer Samuel Johnson (1709 - 1784): “People need to be reminded more often than they need to be instructed.” It resonated with me. We all know a lot, yet we...

Why Strategic Alliances Are Important In Today’s Business Climate

A conversation between Dede Haas and Peter Simoons Dede Haas, channel sales strategist and coach, and Peter Simoons, executive coach and alliance mentor, have known each other for quite some time. Both were members of the Association of Strategic Alliance...