In the previous article in this series we looked at what strategic alliances are. Why would you partner in strategic alliances? In this article we will dive into the reasons […]
Expanding on the definition of a strategic alliance
In a previous post I wrote down the definition of a strategic alliance as: “A strategic alliance is a strategic cooperation between two or more organizations, with the aim to […]
Functional mapping in alliance management relationships
Do all the stakeholders in your alliances know who their counterparts are? Functional peer mapping can help make it clear to everyone involved. At the end of our alliance management […]
What happens when winter comes to visit your alliances?
This year many of us thought winter had decided to forget about the Netherlands. We were already thinking about spring and even nature seemed developing that way. Many flower buds […]
Earlier this year I became a member of the International Business Club of the World Trade Center Almere Area (WTCAA). This business club offers a platform for business networking with […]
Does your company have an alliance brand and how important is it for your organization to be recognized as an alliance brand? Steve Steinhilbers book on strategic alliances was face […]
So every now and then you run into material you really like, articles, books and in this case blogs. Stuff worth sharing, which I quite often do through Twitter, but […]
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