Alliances & Partnerships

Expanding on the definition of a strategic alliance

In a previous post I wrote down the definition of a strategic alliance as: “A strategic alliance is a strategic cooperation between two or more organizations, with the aim to achieve a result one of the parties can not (easily)...

The definition of strategic alliances

Alliances are an increasing important strategic way to help organizations grow. In 1998 Yves Doz and Gary Hamel already wrote “No Company can go it alone” as the opening statement of their book on strategic alliances. Today this is more...

Do you need a process for alliances?

Some weeks ago I posted a question in a YouTube video. As simple as the upload process seemed somehow the system managed to get audio and video out of sync. Beyond that technical glitch I received a number of responses,...

How to measure alliance success?

Today the Association of Strategic Alliance Professionals (ASAP) chapter in the Benelux will conduct a round table. When I started to organize this table I asked a few people what topic they would like to discuss this time. Actually I...

Functional mapping in alliance management relationships

Do all the stakeholders in your alliances know who their counterparts are? Functional peer mapping can help make it clear to everyone involved. At the end of our alliance management workshops, one of the questions in the evaluation form is...

Can people who do not share internally be successful in alliances

Trying something new Today, posting a question in a video. Looking forward to your responses. Share them in the comments please!    

Alliance Management video

This great video about alliance management, ASAP and certification was used at the opening general session of the ASAP 2012 Global Alliance Summit:

Professional Certification in Alliance Management – part 3

In part 1 of this series about Professional Certification in Alliance Management we have been reading about the certification program and it's levels, in part 2 we have seen what actually is being tested for and how the exam looks...

Professional Certification in Alliance Management – part 2

In yesterday's post we looked at the ASAP Certification program and how it is constructed, now let's Today have a look at what actually will be tested and what the exams are like: What does Certification Test for? (more…)

Professional Certification in Alliance Management – part 1

At the end of the 2012 ASAP Global Alliance Summit I sat down to do my exams for the advanced level of alliance management certification, the CSAP level. The past days I noticed that some people are still quite unfamiliar...

What happens when winter comes to visit your alliances?

This year many of us thought winter had decided to forget about the Netherlands. We were already thinking about spring and even nature seemed developing that way. Many flower buds were already growing faster than they should late January. Until...

The position of the alliance office in a corporate organization

While doing some research for a client last week I ran into this piece by Dyer, Kale and Singh from 2001. A report about the position of the alliance office in a corporate organization and the effects of having a...