Alliances & Partnerships

Peter Simoons

The Alliance Mastery self study system

As mentioned before I am in Heidelberg at the moment for an in-house alliance workshop at an IT firm. Yesterday was a day with great interaction, good discussions among the participants. Today we will work some actual cases of the...

Peter Simoons

Working your alliance skills

Today is another workshop day for me. I am in Heidelberg in Germany and will be delivering a private in-house workshop for 10 alliance managers of a global organization working in the IT area. These 10 professionals come together to...

Strategic Alliances: A small business example

Many of the examples of strategic alliances that are widely available are the examples from large organizations. Also in this blog we discuss for instance elements of the Senseo alliance between Sara Lee and Philips and I mentioned the Novartis...

Peter Simoons

Three more C’s for Strategic Alliances

In the blog post “The three C’s of Alliances” I elaborated on the need to have Collaboration, Communication and Coordination in place. I cross-posted that blog post to the LinkedIn group of the Association of Strategic Alliance Professionals. That lead...

Peter Simoons

The Alliance Mastery program

Last week in the Alliance Weekly I wrote about a set of new services that will be launching this July, all within the focus to help you be an awesome alliance professional. I already revealed that it would be about...

Peter Simoons

Alliance announcements that jumped out this week

Every week many new alliances are being announced and not every announcement is crystal clear on what the parties have in mind. Most often the element what the announcement brings to the customer seems to be forgotten. The parties forget...

Peter Simoons

Are alliance professionals a different kind of people?

An alliance manager is a job role that asks for a special kind of professional. Are alliance professionals a different kind of people? In a recent conversation someone asked me what was the ideal profile for an alliance manager and...

Peter Simoons

How do you handle alliance relationship metrics?

The topic has touched upon before. During the ASAP round table in the Benelux we discussed alliance success with the members and saw many different views. In the fourth state of alliance management study as executed on behalf of ASAP...

Peter Simoons

LinkedIn and Twitter: Peanut butter and chocolate together … or not?

You may have heard that last week an essential change occurred in the Twitter - LinkedIn partnership. Up till last Friday it was possible to feed your Twitter messages to your LinkedIn status messages. For the outside world the partnership...

Peter Simoons

Happy new year! & why subscribing might be a good idea

Yes I know, Happy New Year on the 2nd of July sounds ridiculous, doesn’t it? However for many of you readers it may very well feel like a New Year. If you are among them you have been working hard...

Peter Simoons

Alliance announcements that jumped out this week

Every week many new alliances are being announced. As mentioned before not every announcement is crystal clear on what the parties have in mind. Most often the element what the announcement brings to the customer seems to be forgotten. The...

Peter Simoons

So you have an idea and want to approach an alliance partner?

You have pondered on your ideas and made the essential initial steps towards an alliance. You have been thinking about the strategic rationale and the value proposition and doing the partner selection. Now the moment has come to approach the...