In this saturday alliance video Ben Gomes-Casseres explains why the mathematics of 1+1=3, 1+1=1 and 1+1 = 1.2+1.8 are correct within the context of strategic alliances.

Ben Gomes-Casseres is Professor of International Business at Brandeis University (Waltham, Mass.) and a long time researcher in strategic alliances. How incorrect the mathematics might seem, when watching the video you will understand why they are correct.

In addition to these rules of success Ben is addressing 4 additional alliance fundamentals in this video.

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