In this episode of The Alliance Conversation Bruce Acheson put’s alliances in the perspective of the corporate world, working with ISV’s and system integrators. Bruce shares many insights on what to do and what to expect. When as a smaller company partnering with a large corporate then don’t expect the large corporate’s CEO to be out there to provide you executive support, but do expect it is delegated to the appropriate level. Check for executive support and run if there isn’t any!
In the recommendations on his LinkedIn profile Bruce is described as practical, creative and as a walking knowledgebase of information regarding strategic alliances. That indeed shows when listening to this episode of The Alliance Conversation.