The Alliance Conversation with Gianluca Marcellino

Gianluca Marcellino is bringing an international flavor to Today’s Alliance Conversation. With 13 years in alliances predominantly in Italy and some Eastern European countries the conversation highlights a number of different elements than we have seen in the previous episodes. We have heard so far that organizational culture is important in alliances, regional or country culture is equally important in international alliances. Are companies more or less formal in structuring their alliances? And, be sure to establish a common understanding of the topics you discuss. Listen to this conversation and the international experience Gianluca brings to it.

Gianluca, who is a Senior Manager in Accenture working as Alliance Relationship Director, can be reached through email at

Listen to my conversation with Gianluca: you can download the file, subscribe in iTunes, or use the player below.

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