The Needs & Contributions Matrix can be a very helpful tool to prepare for your meetings with a partner, even already before the first meeting. In the matrix, you list the contributions you will bring to the partnership and the contributions you will expect from your partner. You list the needs you have for the partnership i.e. what do you need from this partnership for it to be successful. You assess what you feel your partner will need and list that too. Finally, you write down what the partnership will bring in terms of benefits, to you, your partner and the customer.
This matrix will create an overview of how the partnership is balanced and will help answer the question everyone will be looking for at first: “What’s in it for me?”