The recent ASAP State of Alliance Management study shows an average alliance success rate of around 50%. However, the companies that have made investments in the alliance management process consistently report a better success rate with their alliances than the average—up to 80% success. The companies that approach alliances in an ad hoc fashion report a success rate of only 20%.
It seems clear that success is not an accident. To be successful with alliances, you need to make the investment in alliance management capability and competency.
Last week I read Robin Sharma‘s “Little black book for stunning success”. In the chapter “No train no gain” Robin explains what organizations that consistently deliver near flawless execution around world-class customer service all have in common. The management of these companies understands that money spent on training is not an expense – it’s an investment. “If your greatest resource is your people (and who wouldn’t agree with that?), then it only makes sense that your biggest investment should be in your people.”
Now think about that for a moment when it comes to training your alliance people: on the 7th of December the next open enrollment Alliance Mastery workshop will be held in the Netherlands. This workshop will teach alliance best practices and provide the attendee with tools and models that they can directly apply to their work for immediate improvement in alliance performance. At the end of the workshop the attendee will be ready to apply for the ASAP CA-AM exam.
Click here to read more about the December 7 workshop and registration possibilities.
For those of you that prefer to study in their own environment there is the Alliance Mastery self-study. This study offers the same content as the classroom workshop without the classroom interaction.
Have a great week!
PS: 95% of the people who applied for the CA-AM exam after attending this workshop passed the exam on their first attempt.