Join the Optimise Your Alliances – Unlock Success self-paced coaching programme and start creating partnerships that deliver measurable, lasting value.
Strategic alliances are no longer optional. They are a critical growth engine for organisations operating in complex, interconnected markets. Yet research consistently shows that up to 80 percent of alliances fail when they are managed in an ad hoc way. This programme is designed to put you firmly on the right side of that statistic.
Optimise Your Alliances, Unlock Success is a practical, hands-on alliance coaching programme for professionals who are responsible for building, managing, or rescuing strategic partnerships. It goes beyond theory and provides a structured, proven approach that can be applied immediately to both existing and new alliances.
You will work through the full alliance lifecycle, from defining a clear strategic rationale and value proposition, through partner assessment, governance design, communication cadence, and cultural alignment, to performance management and optimisation. Each chapter includes concrete tools, templates, and assignments that force real reflection and action, not just passive reading.
This programme is written for alliance managers, business development leaders, executives, and consultants who want alliances that actually deliver results. If you are serious about turning collaboration into a repeatable capability rather than a gamble, this book gives you the framework, language, and discipline to do exactly that.
This programme gives you a clear, structured approach to (re)building your alliances so they work. Whether you’re launching a new partnership or trying to turn around an existing one, you’ll learn the alliance essentials that shift you from reactive firefighting to confident, value-driven collaboration.
Start turning your partnerships into real strategic assets, not ongoing frustrations.
Join the programme on Amazon, you can download it for your Kindle ereader and as a PDF file.
This programme will help you to
- Create clarity & focus and start forging targeted partnerships that deliver measurable outcomes.
- Build stronger relationships: Position yourself as a trusted partner of choice, internal and external.
- Follow a practical structured approach: Understand and master the key alliance lifecycle phases.
- Problem-solving: Identify and solve the hidden issues undermining collaborations.
- Gain confidence & competence: Apply what you learn immediately to your real-world partnerships.
For Leaders and Alliance Managers
- This programme is designed for leaders and alliance managers in B2B companies,
- with a growth-driven mindset, looking for lean and effective ways to partner,
- and who want smart, scalable partnership strategies without bureaucracy.
Programme setup
The Optimise Your Alliances programme is built around 6 modules that can be followed in your desired order and will help you in a practical, directly applicable, way to improve your alliances & partnerships.
① Establishing or Refining the Fundamentals of Your Partnerships
Just as a building requires a solid foundation, your partnerships also need an essential foundation. This module helps you to examine and (re)set the fundamentals of your partnerships.
② Understanding Your Partner’s Organisation and Culture
Partner fit is about compatibility: understanding who you are, how your organisation operates, and whether this aligns with your partner’s organisation, culture and operational style. In this module you learn how to assess fit in your partnerships.
③ Creating Clarity in Roles, Responsibilities, and Governance
You don’t run a partnership alone, this module examines the critical roles, responsibilities and governance structures for partnership success.
④ Communicating Trustworthy
Communication is perhaps the most essential element in building a successful partnership or alliance, and also the element that causes many partnerships to fail. This module helps you to understand and bring structure in your communication.
⑤ Navigating Cultural Differences
Culture determines to a large extent how people behave. With two organisations working together you will face at least two different cultures. This module helps to bridge those differences.
⑥ Keeping Overview and Optimisation
Creating structure is the beginning. Keeping overview and the structure current is an ongoing process and as the partnership evolves you want to keep track and optimise for better results. That’s what we’ll work on in this module.
Format
- The programme is available as a downloadable PDF file and for your Kindle ereader.
- Tools and templates can be downloaded separately.
- Optional personal coaching and email support.
- Every session comes with practical tools and assignments to apply to your own situation, whether it are existing partnerships you want to optimise, or new partnerships you want to establish.
Next step: Get started
- Register today to get instant access
- Begin with Module 1 and (re)build successful partnerships
Sign up now:
FAQ
Who is this programme for?
Leaders and alliance managers seeking real growth through partnerships.
How much time will I need to commit?
Each session is designed to take about 1,5 hours, including practical applications to your own situation.
How long can I access the sessions?
You’ll have lifetime access to all the materials and resources, so you can revisit them anytime.
About Peter
With over 24 years of experience in strategic partnerships, I have guided numerous organisations in transforming their partnerships into engines of growth.
As an alliance manager, a seasoned coach and consultant, I have worked with clients across various industries to develop and implement effective strategies.
I am passionate about sharing my insights in the nuances of successful partnership management.
In this programme, I bring together my extensive experience and practical knowledge to provide you with actionable strategies tailored to your unique challenges.
