Alliance Coaching

Working with a coach is like an experienced captain working with a harbor pilot to help him navigate through dangerous waters.

The pilot brings in his experience and knows his way around. In this case, as your Alliance Mentor/Coach I will bring in my experience and will help you navigate your alliance efforts around common pitfalls.


Participating in the coaching program provides you with a practical “on the job” learning program whereby you will learn about the theory, and do’s and don’ts while preparing your partnership.


Participating in the coaching program will save you time and money. The guided process works faster than when you have to explore the unknown territory by yourself. The monetary return on investment can be infinite. Many ad-hoc alliances and partnerships fail. These are often costly failures where companies have already heavily invested in their alliances. The return on investment for the coaching program will be found by the savings you make by preventing failure.

New perspectives

Working with a coach brings an outsider perspective to your business. The coach will be unbiased to your situation and ask many questions to understand your situation. This will help you to find fresh perspectives on your partnership challenges.

Working with a coach will help you to find fresh perspectives on your challenges, to improve your skills and to create improvements in your productivity as well.
An alliance coaching engagement is a 6-months or a year-long commitment during which we will work one-on-one together.

As your alliance coach, I will guide you in your personal and organizational alliance developments:

  • I will be your sparring partner, your sounding board, and your accountability partner.
  • You can bounce off your ideas and your challenges to me.
  • We will work closely together, and I will provide input and ask questions.

I will provide you with practical guidance for your challenges in your work. I will bring in my knowledge and experience as a Certified Strategic Alliance Professional (CSAP) and as a Certified Coach in Marshall Goldsmith’s Stakeholder Centered Coaching methodology.

We will agree on a regular call schedule and in between our calls, I will be available on demand: you will have my unlimited support!


Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life. Jorge Fernandes - Innovation Executive and Strategic Advisor


How it works

We will set up a regular monthly Zoom call in which we will discuss your plans, challenges, and progress. In between our regular calls, you will have my unlimited email and phone support. Also, we can decide to schedule additional calls or to meet in person.

At the beginning of the engagement, we will spend time on exploring your plans and identify the areas that need attention.

Depending on the specific areas where you need my support, we can decide to involve your stakeholders in the process. When we do, we will identify the stakeholders that need to be involved and I will interview them to solicit a 3600 view on the state of Alliance in your company. Throughout the coaching program, these stakeholders can be involved by you on a regular basis. This will provide regular feedback on the alliance development in the organization and creates involvement and accountability for the stakeholders to support and to take part in the process, which impacts the organization as a whole.

Alliance Coaching can cover a broad set of topics within the collaborative business realm. My coaching is focused on helping you make your business collaborations work and achieve the success that you aspire. This page provides an overview of previous engagements and might give you a sense of what Alliance Coaching can do for you.  Feel free to schedule a complimentary exploration call to find out if Alliance Coaching with me is right for you.



The return on investment of Alliance Coaching is generally high. My clients improve their capabilities, their position in the organization and with that their alliances will improve as well. Both you and your company will become better as the result of an alliance coaching engagement. Alliance Coaching requires an investment from you when it comes to time and performing the actions we agree upon. Alliance Coaching also requires a financial investment from your company.


  • We will always start with a complimentary introduction session where we will explore if we are a fit.
  • We will identify where you need to focus your development and where you need support.
  • We will in general work through 1 or 2 video calls or meetings per month.
  • In between our regular calls, you will have my unlimited support via email!
  • In case you want me to support you in meetings that require me to travel, we will agree on a separate reimbursement.
  • Each call can be recorded if you like
  • You will grow in your alliance capabilities
  • Your alliances will improve
  • You will have your personal sounding-board and sparring partner


Peter really wants to understand your needs, so he can add value where you need it. He asks the right questions that also brought me forward in defining of what I really need.Manuel Oomen - Director Alliances Philips Lighting