About Peter Simoons

I help professionals and organisations succeed in alliances & partnerships.

The future of business is collaborative. Strategic alliances and partnerships are powerful levers for growth, innovation and scale, but only when they’re well-designed, well-led and well-managed.

Alliance Management is a real profession and in my view, one of the most challenging and rewarding in business today. Yet many alliance professionals still operate in isolation inside their organisations. No internal peers. No real sparring partners. High expectations and often, low visibility.

That’s where I come in.

As an Alliance Leadership Expert, I support alliance professionals and business leaders. Whether you’re leading a single alliance, managing a portfolio of critical alliances, or building an internal alliance function, I help you navigate the ambiguity and accelerate performance.

How I found my alliance calling

All of my working life I’ve been working in a collaborative mode. I was even declined for a sales role as the hiring manager felt that I was not a true sales person! From his perspective he was right, I am not the door to door type of sales person, yet I still firmly believe that long lasting relationships are the cornerstone of mutual success.

In 2001 I attended a course about strategic alliances & partnerships and it was an epiphany for me: “there is a name for how I’ve been working all the time!” From that moment on I focused my work on deliberately applying what I learned into creating partnerships, and with success.

I was tasked by my manager to develop one of the divisions of a large multinational into a sizeable client. I build long lasting relationships and started to create win-win-win value propositions combining their products with our products in a way that benefitted the end-user. Simultaneously we created joint approaches in our global sales teams and I was able to multiply our revenue as a result of working with this client by 78 times in 3 years. The next 6 years, as an alliance executive, I was tasked with developing and managing the overall global alliance with this multinational.

In 2010 I started out on my own, guiding clients in the art and science of creating successful alliances & partnerships. In the past 15+ years I’ve seen alliances & partnerships blossom and fail. The root cause for either success or failure is often comparable among all kinds of companies, large or small.

My mission

To help professionals like you lead with confidence, raise the bar for collaboration, and deliver meaningful results through alliances & partnerships that matter.

What I bring

40 years in business, of which 24+ years of hands-on experience with global alliances and clients across sectors
Deep understanding of the dynamics in alliances
A practical, structured and collaborative approach, always tailored to your context
A sounding board who challenges, supports, and never lets you settle for surface answers

Some of the ways I support clients

Executive coaching for leaders in alliances & partnerships
Strategic sparring and advisory on complex alliance issues
Turnaround guidance for underperforming or misaligned partnerships
Alliance and alliance manager assessments
Training in the art and science of alliance excellence

Alliance management is not a side task. It’s a strategic discipline.

If you’re a leader looking to strengthen your alliances & partnerships, elevate your leadership, or simply get a trusted outside perspective, I’d be happy to talk:

Schedule a complimentary call

Peter is gifted with the ability to coach executives so they can take their leadership skills to the next level. He creates a safe environment where one can openly discuss situations in which even the most experienced leader can benefit from his advice. His ability to make a given individual understand and execute on his or her opportunities to become a better leader has enabled me to perform my best and, most importantly, to guide my team through change and uncertainty.
Andi GardnerBiogenDirector, Alliance Management & Integration
Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving.
Helen MartinMedinCellStrategic Alliances Manager
Working with Peter enables me lead more effectively, increasing my stakeholder and corporate influence, designing more comprehensive alliance management transformation initiatives, and building and leading successfully my team. I value Peter as a thought partner and colleague knowing our conversations are sincere and trusting
Head of AlliancesGlobal Biopharmaceutical Company
Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.
Jorge FernandesInnovation Executive and Strategic Advisor
Peter helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction.
Tobias NittelSAS InstituteAlliance Director
Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth.
Janice Babia-RamosJohnson and JohnsonGlobal Marketing Director
Peter is a fantastic mentor and a real alliance expert. He is very experienced and knowledgeable in this industry and gave me (us) a lot of valuable advice. His input was invaluable for the improved effectiveness of our strategic partnership programmes.
Stéphane LucchiniMedinCellBusiness Development and Alliance Management Director

Now for Something Personal

This is me on the Camino de Santiago, in front of the Pilgrim Monument on the Alto del Perdon, near Pamplona in Spain.

In 2013, I embarked on my first pilgrimage to Santiago de Compostela. The journey was transformative, leaving me with countless stories and insights that often resurface in my work. The experience captivated me so much that I try to return to the Camino for a few weeks each year. You can read and follow my writings about my adventures on the Camino here on Substack.

I’m also a proud father of four adult children, a grandfather, and I live with my wife in the Dutch countryside. We’re renovating our farmhouse, and as an avid photographer, I love capturing the beauty of our surroundings.