A few weeks ago I attended the 2017 Alliance Summit in London. Over a hundred people gathered to talk about alliances and listen to presenters talk about alliances. I was […]
One of the questions I received about the article “The benefits of a dedicated alliance function” was on how to organize such a dedicated alliance function. The best model, which […]
From things to relationships at the IACCM European Conference
At the recent IACCM European Conference in Dublin I presented together with Ivo Rutten of Philips Lighting. Our story was titled “How many years does it take to change a […]
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