Blog

The Alliance Conversation – a conversation series to learn from the experts.

Anaheim, CA, Feb 2, 2010 -- At the annual summit of the Association of Strategic Alliances Professionals (ASAP) in Anaheim, CA, Simoons & Company is launching The Alliance Conversation, a podcast series about strategic alliances and partnerships to grow your...

Grow Your Business with Smart Marketing Alliances

An Alliance Jumpstart In most Smart Marketing Alliances you will either be the provider of a product/service or the provider of sales/distribution capabilities. Either of the two necessary components of your marketing alliance, will be the core competency you bring...

Strategic Marketing Alliance; Develop Yours as Easy as ABC…

Alliance development and implementation can be as simple as A, B, C—well, actually A to G. I’m sure you can handle the extra letters. Follow this easy guide when building your marketing alliances or any strategic alliances for that matter, and...

The Alliance Conversation – now inviting participants

I wrote about The Alliance Conversation before and am now reaching the point where the project is open for participants and the process of scheduling interviews is in full swing. A little background: The Alliance Conversation - a conversation series...

Want the Alliance, or What it Gets You?

Too frequently business people get confused as to the end game. They get derailed into thinking it is the conduit that they want rather than what the conduit delivers. The quintessential story about the ¼ drill; where as one buys...

Lady Gaga en Polaroid: een Innovatieve samenwerking?!

Zo af en toe zijn er samenwerkingen die opvallen: ze zijn anders. Het zijn niet de meestal gebruikelijke samenwerkingen tussen twee organisaties. Vaak zijn het de onverwachte samenstelling die de samenwerking doet opvallen. Kijk naar de recente aankondiging van een samenwerking...

Acquisitions vs Alliances: the Basics

This is a guest article from Ed Rigsbee In your effort to decide between acquisitions vs alliances there are several important considerations. While the benefits to your organization might greatly differ between the two, so goes for the cost of...

Leadership and organizational culture

Mary Jo Asmus owns an interesting blog containing valuable content on leadership. Today's article is about behaviors leaders may show that prevent their teams from responding properly. Resulting in situations where the leader may think his/her team is wrong. When...

The Alliance Conversation

Suppose you are a small to mid sized business owner and see the signs that may point to the fact that the economy is slowly picking up again. You are looking for ways to grow your business and realize that...

Tribal Leadership – the cultural development of tribes

The past days I listened to the free audio version of Tribal Leadership. A fantastic book about organizational culture and the stages companies can be in. Listening to the book I recognized many ways how departments within companies I know...

Tribal Leadership

A couple of weeks ago I downloaded the audio version of the Tribal Leadership book, the audio version was sponsored by Zappos.com who also made it available as a free download on their website. This morning during an extensive Sunday...

Social media and partnering

Phoenix Consulting Group conducted a study to gather insights how social media were enabling partner managers to build stronger, more collaborative relationships. In the executive summary the observation is made that most of the companies interviewed were seeing productive benefits...