Online Alliance & Partnerships Masterclass

Not sure how to accelerate partnerships to create rapid growth and synergy?

Missing a common alliance framework?

Need to restore trust in relationships?

Facing a decline in market position or revenue without strategic alliances?


Join the world’s only hands-on Online masterclass that gives Alliance Professionals and teams structured, tried-and-tested methods for creating successful alliances and partnerships.

After attending this Online Alliance & Partnerships Masterclass you will know how to create and manage successful Alliances & Partnerships for your company. This practical class has its focus on improving your alliance & partnerships skills and you will reap the benefits of attending the class already the next day back in your work.


What you will learn

Our masterclass is based on the skills and competencies that the Association of Strategic Alliance Professionals (ASAP) has found critical to the success of collaborative business relationships.

This masterclass guides you through the entire alliance lifecycle,
covering elements such as…


We take an adaptive approach to learning in our masterclass sessions. This allows us to dive deeper into the topics that are relevant to the circumstances that you and your fellow participants are facing. Based on the unique composition of people in the online classroom, we discuss not only the tools and practices, but also the ‘soft elements’ of alliances – such as culture and behavior.


The workshop was an eye-opener for me. Not just the structure and work methods but mostly the wealth of experience used to reflect on your own situation and uncover areas for improvement. It gave me purpose and better focus in my work as a Global Partner Manager for Zebra.Ryan Duffels, Global Partner Manager at Zebra Technologies Netherlands B.V.


How it works

This Alliances & Partnerships Masterclass will take place online, using Zoom video technology that allows us to present and discuss with you like in a live classroom. Scenario group work will be done by using virtual breakout rooms. This will be a fully packed and intense class and hence we have split the Masterclass over three education sessions of 3 hours each. In between these sessions you will have time to apply the learning to your situation and you will have our unlimited support via email and the Masterclass discussion group.

To solidify the learning in the Masterclass and help you embed it in your work we offer next to the standard Masterclass also an enhanced version which includes three additional months of group coaching.


Dates and prices

The online Alliance & Partnerships Masterclass and coaching sessions will take place on the following dates.

One Masterclass consists of 3 lessons, an enhanced Masterclass consists of 3 lessons and 3 group coaching sessions.



Who are we?

We are Peter Simoons and Anoop Nathwani. We are recognized and seasoned Alliances & Partnerships professionals, with decades of experience in building and managing Alliances and Partnerships with impact in the billions. We understand the challenges you, as an Alliances and Partnerships professional, face as we have walked in your shoes and built and managed Alliances and Partnerships for a long time and at the highest level. Nowadays we utilize our experience in helping you build and manage successful Alliances and Partnerships and allowing you to drive competitive advantage for your business. The Masterclass is just one of the ways we do so.


Become the alliance expert in your business!

Alliance skills are rare in the business world. By attending this Online Alliance & Partnerships Masterclass you will enrich your business with new capabilities and proven methods for success – while also adding a highly valuable skillset to your professional profile.


Register now:




The Alliance Masterclass was well received by the Partnering professionals at Nintex EMEA. The tools and case studies that we worked through really helped our Partner Managers. A very impactful masterclass!Glen Wilson, Snr. Director EMEA Regional Sales at Nintex


Frequently asked questions

What times will the Masterclass be held?
The live online sessions will be held from 14:00 till 17:00 CEDT / Amsterdam time. If you can’t make it to a live session it might be good to know that they will be recorded and are available for replay to the registered attendees. The group coaching sessions will be held from 14:00 till 15:00 CEDT / Amsterdam time.
What tools will I get?
The tools you will get are:

  • Scenarios: Multiple industry examples with typical challenges that help to clarify best practice approaches and tools – through interaction and experiential learning.
  • Worksheets and Templates: Key tools for applying proven methods and structures to any alliance type.
  • eBooks:
    • The 4-step guide to successful partner selection
    • 25 tips for successful partnerships and alliances
    • Successful partnerships and strategic alliances
Will the sessions be recorded?
Yes, each education session will be recorded and available for replay to the registered attendees. 
How does the online Masterclass compare to the in-person class?
Both the online Masterclass and the in-person Masterclass cover the same content. We use technology that enables us to ensure the highest levels of interactivity in the online Masterclass. Nevertheless an online class will be a more intens experience than a classroom class, that’s why we have split the online class into three lessons.
Is the price mentioned for three lessons?
Yes, the pricing mentioned above is for the full Masterclass of three lessons, and in case of the enhanced version the price is for the three lessons plus the three coaching sessions.
Will you send an invoice?
After registration and payment an invoice will automatically be sent to the email address you provided upon registration.
What payment options do you provide?
You can pay upon registration using PayPal, iDEAL, Credit card, Giropay, KBC/CBC Payment, Bancontact or Apple Pay.
Can I pay later?
This online Masterclass is only open for online registration and payment. Other options are unfortunately not available.
My company demands a 60 day payment term, will you accept that?
This online Masterclass is only open for online registration and payment. Other options are not available.
Can I follow a trial lesson?
All lessons will take place live and as such no trial lessons are available. However, you can watch our fireside conversations about Strategic Alliance topics to get a feel of the interaction between Anoop Nathwani and Peter Simoons.

Very useful training – makes alliance managers of every level of experience think about how to do things better and with more systematic reflection.Michael Kaschke, Alliance Director at Reckitt Benckiser