Alliances & Partnerships

May 11 Alliance session “Sustainable business relationships”

May 11, 2011 the network of alliance managers (the BeNeLux chapter of ASAP) will organize in partnership with Achmea a session around the theme of "sustainable business relationships" Commercial and alliance relationships have their challenges to be sustainable. The alliance...

The three C’s alliances and social media have in common.

At first sight alliances and social media seem two completely different topics. However, they share many elements in purpose and execution. Let's have a look at the three C's they share: First of all both alliances and social media center...

What makes an alliance manager?

The other day I was in conversation with a friend about alliance management and what makes an alliance manager different from other job roles in an organization. Where a sales person has focus on deals, customer relationship and probably closing...

Social Marketing to the Business Customer

Social Media is for many people related to person to person communication and with that implicitly connected to business to consumer marketing. With Social Marketing to the Business Customer Paul Gillin and Eric Schwartzman discuss the business to business use...

How strategic are your alliances?

The moment we talk about alliances between organizations we often in one breath call it "strategic alliances". Rightfully so many alliances organizations establish are strategic by nature, they are often critical for a company's success. That criticality shows in many...

Promoting your alliance

Alliances are a great way to grow your company. Teaming up with others in product development knows some great examples. Think of the Sony-Toshiba-IBM alliances jointly developing the PowerPC processor that powers for instance Sony Playstation and IBM's s390 systems....

Small or large; it is a matter of focus

About two weeks ago I provided two similar Alliances Skills workshops in a row, one for 19 people and one for 3 people. The 19 people workshop was an in-house workshop for a global organization. The people in the room...

Partnership with the Phoenix Consulting Group

I am happy to be able to announce a new addition in the Simoons & Company network as we will become a partner for the Phoenix Consulting Group providing alliance training in Europe. Phoenix Consulting Group was founded by Norma...

Do you use specific software solutions to manage or support your partnerships?

There are a number of solutions available to support collaborative efforts, both inside organizations as well as between organizations. Rglobe.com, Lotus Connections, Zoho Project, Huddle Workspaces, are a few examples. Do you use such a solution and what is your...

Alliances versus channel management

The term strategic alliances covers a wide area of partnerships between organizations, ranging from a joint venture on one end of the spectrum to collaborative supplier relations on the other hand. Next to that alliances may cover areas like product...

Start with Why by Simon Sinek

With Start with Why Simon Sinek wrote a book that keeps one pondering for a while, you will actually already start pondering while reading it. Simon advocates with Start with Why that people will not buy what you do, but...

Facebook & AOL in talk for Strategic Alliance?

Facebook Chief Executive Mark Zuckerberg and AOL CEO Tim Armstrong are quietly discussing a strategic alliance aimed at boosting their online ad businesses, The Post has learned. The two companies have been talking for several months about a partnership that...