About Peter Simoons

Making business collaborations work

My name is Peter Simoons,  I am an Alliances and Partnerships specialist.  I help people and companies around the world to deliver stellar results through their alliances and partnerships.  I believe that the future of business is in collaboration.  Working together with other organisations in strategic alliances and partnerships is the best way to develop synergy and create speed.  In doing so, it enables the type of growth that can’t be grown by one company working alone.  It also grows one’s own capabilities.


A Pragmatic and Intuitive Style

My style is pragmatic and intuitive at the same time.  I like to keep work practical, so I help you to find solutions that are easily implemented into your own work – leading to fast results.


My Career

I’ve had a three-decade long career and during that time, I’ve held managerial roles with various Blue Chip companies.  In 2001, I turned my focus towards alliances and took on the role of Global Client Executive Healthcare with IBM.  Then, I moved into an Alliance Executive position where I was responsible for developing and managing global alliances with Royal Philips and NXP Semiconductors.

In 2010 I became an Independent Alliances & Partnerships Specialist and I am still doing that today.  It is my passion. My work includes one on one alliance coaching and mentoring, and teaching alliance Masterclasses. I also perform alliance health checks and analysis, to help improve alliance performance or to blend cross-organizational alliance teams.


Prestigious Clients

My clients include well-known international organizations.  Here are a few of the names that I work with:


Working with Me

Within the collaborative business spectrum I have been a coach, trainer and sparring partner focusing on the following types of projects:

  • Setting up corporate alliance offices
  • Growing and enhancing collaborative leadership skills
  • Acting as a non-judgmental yet constructive “critical” sounding board and mentor to heads of alliances
  • Turning around failing and failed alliances
  • Educating people and teams in the art and science of successful strategic alliances and partnerships
  • Performing alliance health checks and analysis
  • Coaching joint venture teams and boards
  • Coaching to explore next steps in alliance careers
  • Reuniting poorly functioning alliance teams


Fancy a Coffee?

Would you like to find out how I can help you to vastly improve and boost your results with your alliances and partnerships? Let’s schedule a free, virtual coffee! petersimoons.com/virtual-coffee


Now for Something Personal

Peter Simoons at the Pilgrim Monument on top of the Alto del Perdon
On the Camino, near the Pilgrim Monument on the Alto del Perdon.

This is me, on the Camino, near the Pilgrim Monument on the Alto del Perdon.

In 2013, I walked the Camino to Santiago de Compostela for the first time! This pilgrimage brought me a life-changing experience (along with many interesting stories), which often come back to me as anecdotes during my daily work. I loved my experience so much that I spend a few weeks on the Camino every year.

I am also the proud father of four now adults and live with my wife in the countryside in the Netherlands. Here we are in the middle of our home improvement project on our farm house. As an avid photographer I enjoy capturing stunning views and as amazing moments as I can.


Client Testimonials

See what my clients say about working with me, will you be my next success story?

Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving. I would highly recommend Peter’s services as a way to challenge yourself in your professional development, regardless of your experience or alliance speciality. Helen Martin, Head of Alliances, MedinCell
Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth. He has a great instinct for bridging connections and a talent for delivering strategic solutions for optimal business impact.Janice Ramos, Global Marketing Director – Johnson and Johnson
Peter Simoons has a down-to-earth coaching style, with an ability to listen and jointly seek out what really works combined with a subtitle persistence to make sure I acted on my commitments. Grant Nelson, Cloud Marketing Manager, Europe, IBM

Peter has coached me in the development of a new direction for my business. He is an excellent coach. He asks incisive questions and sets me on to action. This has resulted in focus, speedier development of my business ideas and a direction I’m happy with and probably would not have dared taken without Peter’s work. Mark Janssen, Founder at 4×4 Discovery Travel

Peter Simoons helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction. We had a fruitful discussion with Peter and believe his support will help us to become even more successful. Tobias Nittel, Alliance Director SAS Institute

Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life. Jorge Fernandes, Innovation Executive and Strategic Advisor

Peter Simoons is a very experienced and effective alliance consultant across many industry segments with broad knowledge of deriving incremental value between partners and throughout all facets of business (commercial, supply chain, etc.). Peter is very personable, responsive, and has been a pleasure to work with.Graham Mott, Sr. Director M&A Philips Health & Wellness

Peter really wants to understand your needs, so he can add value where you need it. He asks the right questions that also brought me forward in defining of what I really need. Manuel Oomen, Director Alliances Philips Lighting