About Peter Simoons

The future of business is in collaboration. Working together with others in teams or with other organizations in strategic alliances and partnerships is the way to create speed and synergy and will enable growth beyond one’s own capabilities.

My name is Peter Simoons and as a coach and alliances mentor I help people and companies to make their business collaborations work. I am leveraging my decades of experience with collaborative work and a natural instinct for bridging connections to support my clients. My style is pragmatic yet intuitive and I aim to keep my work with clients practical in such a way that I help you to find practical solutions that you can apply immediately in your work and that will lead to results quickly.

Throughout my three-decade long career, I have held managerial roles with various companies in the Netherlands. In 2001, I turned my focus towards alliances, taking on the role of Global Client Executive Healthcare with IBM before moving into the Alliance Executive position, where I was responsible for developing and managing global alliances with Royal Philips and NXP Semiconductors. I have been the President of the Association of Strategic Alliance Professionals (Benelux) from 2008 to 2013 and later co-founded The Alliance Roundtable and Alliance Accelerator. I’ve been working as an executive coach and alliances mentor since 2010.

Over the past decade as an independent coach and alliances mentor, I have been involved with many internationally oriented organizations to help them make their business collaborations work. These engagements included one on one guidance and facilitating alliance masterclasses, as well as the coaching of executive committees, joint venture boards and bringing back together cross organizational alliance teams.

My clients included organizations such as Airbus Defence & Space, DSM, Reckitt Benckiser, Bayer Crop Science, MedinCell, Chemelot InSciTe, Royal Philips, Micro Focus, World Waternet, Jazz Pharmaceuticals, MANN+HUMMEL Group, Siemens Building Technologies, DSM-Niaga and Maastricht University.

Working with me

Within the business collaborations spectrum I have been a coach, trainer and sparring partner in situations such as

  • Setting up a corporate alliance office
  • Growing and enhancing collaborative leadership skills
  • Being a non-judging, but critical sounding board and mentor to heads of alliances
  • Turning around failing alliances
  • Educating people and teams in the art & science of successful strategic alliances & partnerships
  • Coaching joint venture teams and boards
  • Coaching to find next steps in alliance careers
  • Bringing back together non-functional alliance teams

Want to find out how I can help you to improve your results with your alliances & partnerships??

➤ Schedule an free virtual coffee: petersimoons.com/virtual-coffee



Something personal

In 2013, I walked the Camino to Santiago de Compostela for the first time. This pilgrimage brought me a life-altering experience and many stories, which often come back as anecdotes in my daily work. Since then I can be found on the Camino for a few weeks every year.

I am the proud father of four adults and live with my wife in the country side in the Netherlands. Here we are in the middle of the home improvement project of our farm house. As an avid photographer I aim to capture many stunning views and amazing moments.


What my clients said:

Peter is extremely flexible in his approach, allowing me to guide the content and structure of the sessions, but always ensuring that he fully understands the challenges being faced. He offers sound advice and often draws on his own experiences, which adds a very useful dimension to ideation and problem solving. I would highly recommend Peter’s services as a way to challenge yourself in your professional development, regardless of your experience or alliance speciality.

Helen Martin, Strategic Alliances Manager, MedinCell

Peter is the coach and mentor you want by your side during those “headwind” situations, when progress seems difficult, as well as “tailwind” situations when the wind is at your back and there’s a need to sustain focus during fast paced growth. He has a great instinct for bridging connections and a talent for delivering strategic solutions for optimal business impact.

Janice Babia-Ramos – Global Marketing Director – Johnson and Johnson

Peter Simoons has a down to earth coaching style, with an ability to listen and jointly seek out what really works combined with a subtitle persistence to make sure I acted on my commitments.

Grant Nelson – Cloud Marketing Manager, Europe, IBM

Peter has coached me in the development of a new direction for my business. He is an excellent coach. He asks incisive questions and sets me on to action. This has resulted in focus, speedier development of my business ideas and a direction I’m happy with and probably would not have dared take without Peter’s work.

Mark Janssen – Founder at 4×4 Discovery Travel

Peter Simoons helped us to re-focus on the most important drivers for success in our alliances. With his structured approach and year-long experience, he was able to instill passion and clear direction. We had a fruitful discussion with Peter and believe his support will help us to become even more successful.

Tobias Nittel – Alliance Director SAS Institute

Peter is an excellent strategic alliances and personal coach. His sharp observations, and thought provoking questions, helped me in defining a purpose-driven approach to my (professional) life.

Jorge Fernandes – Innovation Executive and Strategic Advisor

Peter Simoons is a very experienced and effective alliance consultant across many industry segments with broad knowledge of deriving incremental value between partners and throughout all facets of business (commercial, supply chain, etc). Peter is very personable, responsive, and has been a pleasure to work with.

Graham Mott – Sr. Director M&A Philips Health & Wellness

Peter really wants to understand your needs, so he can add value where you need it. He asks the right questions that also brought me forward in defining of what I really need.

Manuel Oomen – Director Alliances Philips Lighting