Partner selection: Why likeability might not be the best criterium

Partner selection: Partnerships and alliances have a high failure rate. Many companies try to avoid failure through control: strong contracts that prescribe how to handle in certain situations. However, failure in an alliance is often a failure in the foundation of the partnership: selecting the right partner and building the relationship.

In this webinar, that I presented on 25 april 2019 to the IACCM community, I am sharing some essential elements and practical tools for proper partner selection.

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